Employees are filming TikToks from the warehouse, reviewing employers online, and building personal brands on the clock — and most companies have no idea what to do about it. Here's where employee rights end, who owns the content, and why waiting until a video goes viral is already too late.

Hiring talented employees often means hiring their personal brands too. A strong online presence can attract opportunities, strengthen credibility, and benefit your business—but it can also create conflicts with clients, company values, or workplace expectations. Learn how HR leaders can balance employee visibility with business interests while reducing legal and reputational risks.