Short Answer: Sometimes. If creating content is an essential function of an employee's job, you can generally require them to perform those duties. If it isn't, the answer is more nuanced. The Legal Reality As businesses embrace social media, many employees are finding themselves in front of the camera—even if they weren't hired to be. Employers may ask employees to participate in recruiting videos, appear in behind-the-scenes content, film TikToks, create LinkedIn posts, or